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According to Angels Escobar, “Working for Gallina Blanca country email list represents an advance for Arena in many ways. On the one hand, it represents an improvement in our delivery, as it allows us to invest in talent, improve our capabilities in research, negotiation and development of our product. On the other hand, it challenges us to innovate and forces us to be more efficient by having to offer solutions for a highly competitive sector, such as FMCG. In addition, the professional satisfaction of managing reference brands in the world of Marketing country email list Communication is added. It allows us to work for a category that we dominate and we like. Creativity is the characteristic most highlighted by advertisers for an ideal agency in Argentina. It is one of the main conclusions of the agencyScope study carried out by Grupo Consultores for the first time in the South American country. Argentine advertisers are the most demanding in Latin America with regard to creativity.

For 98% it is decisive or important when selecting an country email list agency (compared to 94% in Mexico or 96% in Brazil). 74% of Argentine advertisers recognize that their agency provides them with original creativity and 69% that this creativity is effective (compared to 75% and 74% in Mexico or 63% and 73% in Brazil, respectively). The level of original creativity is high in Argentina, but the effectiveness of that creativity is not [b][url=https://www.latestdatabase.com/country-email-list/]country email list[/url][/b] prominent. National companies demand more effective and original creativity than multinationals. On the other hand, Argentine advertisers give prizes more importance than Spanish advertisers, and transparency is another of the priority requirements for advertisers. Argentina is also one of the countries where relations are more lasting. 80% of advertisers are satisfied with their agency.

The contest is the most used form for agency selection and more country email list than 42% pay them. Far above Mexico, Brazil and Spain. 50% in the US. The work done 76%, the web 40%, and recommendation from friends or the marketing directors' own experience (37%) are the most used means to include them in a short-list. Four is the average number of agencies that are called for contests, and one contact per month is the one that an country email list advertiser receives from another agency to make a proposal for The study also reveals that 45% of advertisers like to receive presentations from another agency to find out about new alternatives. Given the high level of satisfaction, only 14% of the market is thinking of changing agencies. 80% pay by 'Fee' the rest by commission and mixed. 24% already have a variable remuneration system established with their agency. 30% of clients prefer to relate to projects.